PENGGUNAAN APLIKASI CANVA SEBAGAI DESAIN KONTEN PROMOSI BAGI PELAKU UMKM

Abstract

Micro, small, and medium enterprises (MSMEs) need effective marketing strategies to increase product visibility and sales. One way to promote products is by using digital media, such as social media and websites. The problem that exists in MSME actors is that not all MSME actors have adequate graphic design skills. In efforts to overcome this, MSME actors can use applications that can be used to create content design easily and the results are good. One application that can be used is Canva. One of the activities to improve MSME actors is training on the importance of promotion on social media. This effort was made by MSME players who are members of the Banyuwangi Family Association in Yogyakarta (IKAWANGI) to organize training to improve promotion through social media and create promotional content. The implementation method is carried out by training methods and direct assistance to MSME actors. Assistance includes providing directions for creating content using the Canva application.  In the context of MSMEs, the use of Canva can help businesses create promotional content such as brochures, posters, invitations, business cards, and so on. With Canva, MSME players can increase their digital presence and increase product sales.