PENGEMBANGAN UMKM BERBASIS TEKNOLOGI AUGMENTED REALITY UNTUK PENUNJANG PROMOSI DI DESA WISATA PENTINGSARI

Anastasia Rita Widiarti(1*), Kartono Pinaryanto(2), Fransisca Tjandrasih Adji(3),

(1) Universitas Sanata Dharma
(2) Universitas Sanata Dharma, Indonesia
(3) Universitas Sanata Dharma, Indonesia
(*) Corresponding Author

Abstract


This community service project aims to introduce and implement Augmented Reality (AR) technology for Micro, Small, and Medium Enterprises (MSMEs) in Pentingsari Village, Yogyakarta, enhancing their promotional capabilities. The initiative involved local MSME owners, village officials, lecturers, and students collaborating to integrate modern technology with local wisdom. The project used methods such as presentations, discussions, and AR technology demonstrations to identify unique MSME products suitable for AR enhancement and develop tailored AR applications. The results indicate high enthusiasm among participants in adopting AR technology for their product development and marketing strategies. A user survey of the developed AR application showed an overall positive response, with an average rating of 4.26 out of 5 across various aspects, including ease of installation, operation, user interface quality, and 3D model display. This project demonstrates the potential of AR technology to boost competitiveness significantly and add value to MSME products in Pentingsari Village while highlighting areas for future improvement and expansion of the AR application to support local tourism and economic development further.

Keywords


augmented reality, local wisdom, MSME, Pentingsari Village

References


Bank Centra Asia. (2016). BCA resmikan Desa Wisata Pentingsari sebagai desa binaan. Retrieved Mei 20, 2024, from https://www.youtube.com/watch?v=lcGxUG-NNxk

Kareem, A. (2019). Kini, cobain sepatu Nike tinggal pakai aplikasi AR. Retrieved 2 April, 2024, from https://telko.id/trend-technology/kini-cobain-sepatu-nike-tinggal-pakai-aplikasi-ar/

LPPM Universitas Sanata Dharma. (2021). Rencana strategis (Renstra) pengabdian kepada masyarakat 2021-2025. Yogyakarta.

Murphy, D. (2013). Coca Cola launches AR out-of-home campaign. Retrieved Mei 22, 2024, from https://mobilemarketingmagazine.com/coca-cola-launches-ar-out-of-home-campaign/

Redaksi suarajatim.co.id. (2019). Desa Wisata Pentingsari, pertahankan kearifan lokal dan berkelanjutan. Retrieved April 24, 2014, from https://suarajatim.co.id/pariwisata/desa-wisata-pentingsari-pertahankan-kearifan-lokal-dan-berkelanjutan/




DOI: https://doi.org/10.24071/aa.v7i2.9237

Refbacks

  • There are currently no refbacks.


 

 

Indexed and abstracted in:

      

 

e-ISSN: 2620-5513; p-ISSN: 2620-5505

Altruis Sertifikat Sinta 5 (S5 = Level 5)

Bersama ini kami informasikan bahwa Abdimas Altruis: Jurnal Pengabdian Kepada Masyarakat telah terakreditasi nasional Sinta 5 oleh Kementerian Pendidikan, Kebudayaan, Riset dan Teknologi Republik Indonesia berdasarkan surat keputusan No.Surat Keputusan 0547/E5 /DT.05.00/2024. Masa berlaku 5 tahun : Vol 4 No 1 Tahun 2021 s/d Vol 8 No 2 Tahun 2025.


Creative Commons License

This work is licensed under CC BY-SA.

Creative Commons Attribution-ShareAlike 4.0 International License.


Abdimas Altruis: Jurnal Pengabdian Kepada Masyarakat diterbitkan dua kali setahun, yakni pada April dan Oktober, oleh Lembaga Penelitian dan Pengabdian Kepada Masyarakat, Universitas Sanata Dharma, Yogyakarta, Indonesia.