PROMOTING INDONESIAN TOURISM TO CHINESE TOURISTS THROUGH JOURNALISM STRATEGIES IN WECHAT

Hendy Yuniarto(1*),

(1) Beijing Foreign Studies University, Beijing
(*) Corresponding Author

Abstract


Indonesia is one of the top ten destinations for Chinese people. In fact, Chinese tourists contributed the highest number of foreign tourists to Indonesia. The innovative access to information facilitated them to plan itinerary in Indonesia. The Indonesian government who aimed at increasing Chinese tourists can implement digital tools. This brief study elaborates the use of journalism to review destinations which were disseminated through Wechat. Various destinations in Indonesia can be informed to more than 800 million of Wechat users. The reviews of a tourism destination are not limited to general or popular destinations, but also to new destinations that have not been known widely. The news structure is divided into 6 sections, including location details, the history, the attraction, how to get to the place, useful information, and the cost. Some obstacles related to translation and the dissemination of the news can be solved by working with some parties to promote this strategy.


Keywords


strategy, increasing chinese tourists, tourist journalism, Wechat

Full Text:

PDF

References


Anonymous. (2016). Industri pariwisata Indonesia. Retrieved on July 15, 2017, from www.indonesia-investments.com/id/bisnis/industri-sektor/pariwisata/item6051?

Anonymous. (2016). Jumlah kunjungan wisatawan mancanegara dari bulan Januari-Desember 2016. Retrieved on July 15, 2017, from kemenpar.go.id

Anonymous. (2016). Kotagede pusat kerajinan perak di Yogyakarta. Retrieved on July 24, 2017, from, eksotisjogja.com/kotagede-pusat-kerajinan-perak-yogyakarta/

Anonymous. (2017). Jalan malioboro, the 24 hours street. Retrieved on July 15, 2017, from tourjogja.com/read/18/malioboro-the-24-hours-street.html/

Anonymous. (2017). Tujuan populer Asia Tenggara. Retrieved on July 15, 2017, from vacations.ctrip.com

Arismunandar, S. (2010). Mengenal jurnalisme perjalanan (travel journalism) dan program jelajah. Retrieved on July 16, 2017, from www.academia.edu/4980098/Mengenal_Jurnalisme_Perjalanan_Travel_Journalism_dan_Program_Jelajah

Asdhiana, I. M. (2014). Target 3 juta wisatawan tiongkok tahun 2016. Kompas. Retrieved on July 15, 2017, from travel.kompas.com/read/2014/08/23/ 202004227/

Bayu, D. J. (2017). Berkat penerbangan langsung, turis asal tiongkok serbu indonesia. Retrieved on July 16, 2017, from katadata.co.id/ berita/2017/07/04/ gunakan-penerbangan-langsung-turis-asing-asal-china-serbu-indonesia

Diah. (2017). Hari kedua di Yogyakarta, Obama ke puncak Becici Dlingo. Retrieved on July 18, 2017, from www.balipost.com/news/2017/07/01/13299/

Hanusch, F. (2010). The dimensions of travel journalism: Exploring new fields for journalism research beyond the news. Journalism Studies, 11(1). doi: 10.1080/14616700903290569.

Hill-James. (2006). Citizen tourist: Newspaper travel journalisms responsibility to its audience (Thesis). Queensland University of Technology.

Pramesti, O. L. (2012). Gunung api purba di Yogyakarta. Retrieved on July 18, 2017, from nationalgeographic.co.id/berita/2012/10/gunung-nglanggeran-gunung-api-purba-

Ramadhanny, F. (2015). Ternyata travel journalism berkontribusi besar untuk pariwisata Indonesia. Retrieved on July 16, 2017, from travel.detik.com/travel-news/d-2922996/

Ramadhanny, F. (2017). Pariwisata indonesia sudah 20 besar dunia, jokowi minta digenjot lagi. Retrieved on July 16, 2017, from travel.detik.com/travel-news/d-3560850/pariwisata-indonesia-sudah-20-besar-dunia-jokowi-minta-digenjot-lagi?_ga/

Starley, J. (2012). Breaking into travel journalism: Advice from the expert. Retrieved on July 18, 2017, from theguardian.com/careers/breaking-into-travel-journalism

Wan, A. (2017). Seven interesting facts about wechat. Retrieved on July 15, 2017, from peripherydigital.com/blog/7-interesting-facts-wechat

Zhi, S. A. (2017). Faktor-faktor daya tarik pariwisata bali dari sudut pandang orang tiongkok (Thesis). Beijing Foreign Studies University.




DOI: https://doi.org/10.24071/ijhs.v1i1.679

Refbacks

  • There are currently no refbacks.


Copyright (c) 2017 Hendy Yuniarto




Indexed and abstracted in:

 

         

 

IJHS Sinta 3 Certificate (S3 = Level 3)

International Journal of Humanity Studies (IJHS) has been nationally accredited Sinta 3 by the Ministry of Education, Culture, Research and Technology of the Republic of Indonesia based on the decree  No. Surat Keputusan 158/E/KPT/2021. Validity for 5 years: Vol 4 No 1, 2020 till Vol 8 No 2, 2024

Creative Commons License

This work is licensed under CC BY-SA.

Creative Commons Attribution-ShareAlike 4.0 International License.

 

p-ISSN: 2597-470X (since 31 August 2017); e-ISSN: 2597-4718 (since 31 August 2017)

Flag Counter

Notice: The opinions expressed in this publication are those of the authors. They do not purport to reflect the opinions or views of the editorial team or publishers.

International Journal of Humanity Studies (IJHS) is a scientific journal in English published twice a year, namely in September and March, by Sanata Dharma University, Yogyakarta, Indonesia.