BERTAS FOOD STORY: THE CASE OF A SMALL SCALE GREEN BUSINESS IN YOGYAKARTA

Novita Dewi; Fransiscus Asisi Joko Siswanto; Francisca Reni Anggraini

doi:10.24071/ijhs.v3i1.2019

BERTAS FOOD STORY: THE CASE OF A SMALL SCALE GREEN BUSINESS IN YOGYAKARTA

Novita Dewi^(1*), Fransiscus Asisi Joko Siswanto⁽²⁾, Francisca Reni Anggraini⁽³⁾,

(1) Sanata Dharma University
(2) Sanata Dharma University
(3) Sanata Dharma University
(*) Corresponding Author

Abstract

This study seeks to examine the extent to which micro small and medium scale enterprises (MSMEs) apply Environmental Ethics in their business praxis. The data sources were field observations and in-depth interviews with one catering business in Yogyakarta known for its use of local food products and zero preservatives. This qualitative narrative research aims to answer how and why this selected MSME has demonstrated environmental awareness. It further examines the implications of this praxis toward the businesss sustainability. The data analysis reveals that, first, the business owner, driven by internal motivation, uses environmentally friendly products to care for customers satisfaction and need of healthy food. Secondly, the business, however, has not adhered to such external motivation as cutting no trees for firewood. Regardless of its damage for the environment, the use of firewood reduces production cost and no prohibition for cutting trees is thus far enacted. This study concludes that more efforts should be made to cultivate ecological concerns as the core of sustainable entrepreneurial skills.

Keywords

MSMEs; environmental ethics; green entrepreneurship

Full Text:

PDF

References

Burger, N., Chazali, C., Gaduh, A., Rothenberg, A. D., Tjandraningsih, I., & Weilant, S. . (2015). Reforming Policies for Small and Medium-Sized Enterprises in Indonesia. Jakarta: TNP2K.

?ekanavi?ius, L., Bazyt?, R., & Di?monait?, A. (2014). Green business: challenges and practices 74-88. Ekonomika, 93 (1), 74-88 http://www.journals.vu.lt/ekonomika/article/view/3021.

Dana, L. P., & Dana, T. E. . (2005). Expanding the scope of methodologies used in entrepreneurship research. International Journal of Entrepreneurship & Small Business, 2 (1), 79-88.

Dirtya S. Paradewari, Anchieta A. Avillanova, and Aloysia B. Lasar. (March 2018). Promoting Environmental Awareness in Learning Context. International Journal of Humanity Studies, 1 (2), 243252 https://e-journal.usd.ac.id/index.php/IJHS/article/view/1322/1067.

Gast, J., Gundolf, K.& Cesinger, B. (2017). Doing Business in a Green Way?: A Systematic Review of the Ecological Sustainability Entrepreneurship Literature and Future Research Directions. Journal of Cleaner Production 147, 4456.

Hamann, R., Smith, J., Tashman, P., & Marshall, R. S. (2017). Why Do SMEs Go Green? An Analysis of Wine Firms in South Africa. Business & Society, 56 (1), 23-56.

Jiang, W., Chai, H., Shao, J., & Feng, T. (2018). Green Entrepreneurial Orientation for Enhancing Firm Performance?: A Dynamic Capability Perspective. :. Journal of Cleaner Production, 198, 1311-1323.

Krishna, S. M. (January 2013 ). Entrepreneurial Motivation A Case Study of Small Scale Entrepreneurs In Mekelle, Ethiopia . Journal of Business Management & Social Sciences Research (JBM&SSR), 2 (1), ____, 1-6.

hman, J. (2008). Environmental ethics and democratic responsibility. In Values and democracy in education for sustainable development: Contributions from Swedish research (pp. 17-32). Malm: Liber.

Robertson, J.L. & Barling, J. (2015). The Psychology of Green Organizations. New York: Oxford University Press.

Schwandt, T. A., Lincoln, Y. S., & Guba, E. G. . (2007). Judging interpretations: But is it rigorous? Trustworthiness and authenticity in naturalistic evaluation. New directions for evaluation, 2007(114, 11-25.

Shiferaw T. Mariam, Belay Roma, Solomon Sorsa, Solomon Worku, Lopiso Erosie. (2000). Assessment of sanitary and hygienic status of catering establishments of Awassa Town. Ethiopian Journal of Health Development, 14 (1) , 91-98 http://dx.doi.org/10.4314/ejhd.v14i1.9934.

Sondakh, D., Maryunani, S., & Setiawan, B. . (July 2014). Identification of the Airports Environmental Issues (Case Sam Ratulangi International Airport of Manado). IOSR Journal of Environmental Science, Toxicology and Food Technology, 8 (7 Ver. II) , 5-13.

Sulistyaningsih, S., Arifin, A. Z., & Nurhaedi, D. (2016). Community Based Empowerment: Studi pada Kelompok USAha Bersama Sedap Melati di Dusun Babadan, Sitimulyo, Piyungan, Bantul, YOGYAKARTA . Jurnal Sosiologi Reflektif, 10 (2), 147-158.

Tony Wijaya, Nurhadi Nurhadi, Andreas M. Kuncoro. (2017). Exploring the problems faced by practitioners of micro, small, and medium enterprises (MSMEs) in Yogyakarta. Jurnal Manajemen dan Kewirausahaan, 19 (1), 38-45 https://doi.org/10.9744/jmk.19.1.38-45.

Vidianingtyas, R. N. A., & Putri, W. H. . (2014). Pengaruh Kompensasi, Kepuasan Kerja, Motivasi Kerja dan Gaya Kepemimpinan terhadap Kinerja Karyawan pada Perusahaan Jasa Catering di Daerah Istimewa Yogyakarta. Efektif: Jurnal Bisnis dan Ekonomi, 5 (1), 99-110.

DOI: https://doi.org/10.24071/ijhs.v3i1.2019

Refbacks

There are currently no refbacks.

Indexed and abstracted in:

IJHS Sinta 3 Certificate (S3 = Level 3)

International Journal of Humanity Studies (IJHS) has been nationally accredited Sinta 3 by the Ministry of Education, Culture, Research and Technology of the Republic of Indonesia based on the decree No. Surat Keputusan 158/E/KPT/2021. Validity for 5 years: Vol 4 No 1, 2020 till Vol 8 No 2, 2024

This work is licensed under CC BY-SA.

Creative Commons Attribution-ShareAlike 4.0 International License.

p-ISSN: 2597-470X (since 31 August 2017); e-ISSN: 2597-4718 (since 31 August 2017)

Notice: The opinions expressed in this publication are those of the authors. They do not purport to reflect the opinions or views of the editorial team or publishers.

International Journal of Humanity Studies (IJHS) is a scientific journal in English published twice a year, namely in September and March, by Sanata Dharma University, Yogyakarta, Indonesia.

Username
Password
Remember me