KAJIAN PROFIL, ANALISIS SWOT DAN STRATEGI PENGEMBANGAN BISNIS KASUS PKL MAKANAN DAN MINUMAN

Hg. Suseno T.W.(1*), A. Triwanggono(2),

(1) 
(2) 
(*) Corresponding Author

Abstract


This research aims to find the profile of PKLs in food and beverages bussiness by discussing the bussiness through SWOT analysis and its future bussiness development strategy. This study involves 50 respondents of PKLs located in Jalan C Simanjuntak and Jalan Gejayan around some campuss.
This research is conducted using a descriptive analysis and through IFE-EFE calculation about strenghts (S), weaknesess (W), opportunities (O) and threads (T). The findings show that PKLs survive despite of any economic circumstances, that means the strenghts is bigger than the weaknesess (S > W), the opportunities is bigger than the threads (O > T). Use the two-sample t-test to determine about sales and profit, we cannot to reject the null hypothesis is mean no difference between two PKLs located.

Keywords: profile of PKL, SWOT analysis, business development strategy.


Full Text:

PDF

References


David, Fred R. 2011. Strategic Management: Concepts and Cases. Upper Saddle River: Prentice Hall.

Dimas, Harlan. 2008. Street Vendors: Urban Problem and Economic Potential. Working Paper in Economics and Development Studies. Bandung, Department of Economics, Padjadjaran University.

Dimas, Harlan. 2008. Street Vendors: Urban Problem and Economic Potential. Working Paper in Economics and Development Studies. Bandung: Department of Economics, Padjadjaran University.

Evers, Hans Dieter dan Rudiger Korff (2002). Urbanisme di Asia Tenggara: Makna dan Kekuasaan dalam Ruang-Ruang Sosial, Jakarta: Yayasan Obor Indonesia.

Haeruman, H. 2000. Peningkatan Daya Saing Industri Kecil untuk Mendukung Program PEL. Makalah Seminar Peningkatan Daya Saing. Jakarta: Graha Sucofindo.

Handayani, Suci. 2006. Pelibatan Masyarakat Marginal dalam Perencanaan dan Penganggaran Partisipatif: Sebuah Pengalaman di Kota Solo. Solo, KOMPIP dan The Ford Foundation.

Hart , Keith. 1971. Coiner of Term Informal Sector Late 1960s Study in Accra, Ghana. Informal Income Opportunities ...., the journal of modern african studies, vol. 11, No 1, 1973, p.61-89.

Hisrich, Peters and Shepherd, 2005, Enterpreneurship, Mc Graw Hill Irwin. https://rapidbi.com/swotanalysis/

Kusakabe, Kyoko. 2006. Policy Issues on Street Vending: An Overview of Studies in Thailand, Cambodia, and Mongolia. Bangkok, ILO.

Manning, C dan Tadjuddin Noer Effendi. 1996. Urbanisasi, Pengangguran, dan Sektor Informal. Jakarta: Yayasan Obor Indonesia.

Priyono, Edy. 2002. Mengapa Angka Pengangguran Rendah di Masa Krisis: Menguak Peranan Sektor Informal sebagai Buffer Perekonomian. Jurnal Ekonomi dan Kewirausahaan 1 (2).

Rachbini, Didik J. dan Abdul Hamid.1994. Ekonomi Informal Perkotaan: Gejala Involusi Gelombang Kedua. Jakarta: LP3ES.

Riadi, Edi. 2014. Metode Statistika Parametrik dan Nonparametrik, Jakarta: PT Pustaka Mandiri.

T G Yeung, Y M McGee.1977. Hawkers in Southeast Asian Cities (http://www.amazon.com/Hawkers-Southeast-Asian-Cities-Yeung/)

Usman, Sunyoto. 2005. Ruang Malioboro. Yogyakar ta, Penerbit UGM.. https://sites.google.com/site/kisahorangsukses/tipssukses/10-kiat-sukses-membuka-usahamakanan

. PP Republik Indonesia Nomor 17 Tahun 2013.

. PP Republik IndonesiaNo 32 tahun 1998.

. UU Nomor 20 Tahun 2008 tentang Usaha Mikro, Kecil, dan Menengah.


Refbacks

  • There are currently no refbacks.