ECO-CDA AND COUNTER-DISCOURSE: FROM EXOTIC LUXURY TO NONHUMAN ANIMAL EXPLOITATION IN CIVET COFFEE

Ingrid A. Gavilan Tatin

Abstract


Civet coffee, an exotic beverage produced through the unique involvement of the Asian palm civet, has garnered attention and controversy. The study emphasizes the importance of amplifying marginalized voices and advocating for animal liberation and ecological perspectives through counter-discourse. Specifically, the research aims to analyze the counter-discourse arising from a webpage that describes a tourist's visit to a civet coffee plantation. This article employs Eco-CDA, a framework grounded in Critical Discourse Analysis and ecolinguistics, to critically analyze the discourse surrounding civet coffee production. Through discourse and semantic analysis, the study exposes the failure of the prevailing discourse to address ethical concerns and promote sustainable practices. In conclusion, this research aims to contribute to the transformation of societal norms by advocating for the recognition of animal rights. It calls for a comprehensive reevaluation of coffee production practices, emphasizing the need for ethical considerations in animal treatment.


Keywords


civet coffee, counter-discourse, eco-critical discourse analysis (eco-CDA)

Full Text:

PDF

References


Ali, J. H. (2019). Ecolinguistics and systemic functional linguistics (SFL): Transitivity in 'climate change in Egypt' by Ali Masria. Beni-Suef University International Journal of Humanities and Social Sciences, 1(1), 9-38. https://doi.org/10.21608/buijhs.2019.91308

Bang, J. C., & Døør, J. (1993). Eco-linguistics: A framework. Papers for the Symposium Ecolinguistics, 1-18.

Bhuiyan, A. S. M. (2015). Is Aristotle's philosophy anthropocentric? A biocentric defense of the Aristotelian philosophy of nature. Biocosmology – Neo-Aristotelism, 5(2), 196-212.

Candra, M., & Abadi, F. (2018). The influence of value perceptions on purchase intention towards luxury fashion products in Jakarta. Jurnal Bina Manajemen, 6(2), 157-176.

Chen, S. (2016). Language and ecology: A content analysis of ecolinguistics as an emerging research field. Ampersand, 3, 108-116. https://doi.org/10.1016/j.amper.2016.06.002

Dash, K. R. (2019). Ecolinguistics: The linguistics of the twenty-first century. Language in India, 19(7), 253-258.

Deliana, Y., Trimo, L., Fatimah, S., Fernando, M., & Djali, M. (2021). Identification of consumers' motives in buying organic luwak coffee in terms of agri-tourism. Jordan Journal of Biological Sciences, 14(5), 975-981. https://doi.org/10.54319/jjbs/140515JAKARTA

Forte, L. D. (2018a). Writing for animals: An anthology for writers and instructors to educate and inspire. Oregon: Ashland Creek Press.

Forte, L. D. (2018b). Book review: The animal inside: Essays at the intersection of philosophical anthropology and animal studies. Language & Ecology, 1-4.

Foucault, M. (1970). The archaeology of knowledge. Social Science Information, 9(1), 175-185. https://doi.org/10.1177/053901847000900108

Lachenmeier, D. W., & Schwarz, S. (2021). Digested civet coffee beans (kopi luwak)-an unfortunate trend in specialty coffee caused by mislabeling of coffea liberica? Foods (Basel, Switzerland), 10(6), 1329. https://doi.org/10.3390/foods10061329

Latjuba, A. Y. (2014). Counter discourse of power in Indonesian narrative texts. Advances in Social Sciences Research Journal, 1(8), 50-56. https://doi.org/10.14738/assrj.18.711

Moussa, M., & Scapp, R. (1996). The practical theorizing of Michel Foucault: Politics and counter-discourse. Cultural Critique, 33, 87-112.

Muzaifa, M., Hasni, D., Rahmi, F., & Syarifudin, S. (2019). What is kopi luwak? A literature review on production, quality, and problems. IOP conference series: Earth and Environmental Science, 365(1), 012041. https://doi.org/10.1088/1755-1315/365/1/012041

Pears, L. (2023, May 28). Luwak coffee: Here's why you shouldn't drink it. Retrieved from https://www.theplanetedit.com/luwak-coffee/

Regan, T. (2003). Animal rights, human wrongs: An introduction to moral philosophy. Lanham, MD: Rowman & Littlefield Publishers.

Simotwo, P. C. (2019). An analysis of linguistic choices in Kalenjin narratives relating to the protection of animals. Language & Ecology, 1-24.

Singer, P. (2015). Animal liberation: The definitive classic of the animal movement (40th ed.). New York: Open Road Media.

Sollund, R. (2011). Expressions of speciesism: The effects of keeping companion animals on animal abuse, animal trafficking, and species decline. Crime, Law and Social Change, 55(5), 437-451. https://doi.org/10.1007/s10611-011-9296-3

Stibbe, A. (2005). Counter-discourses and the relationship between humans and other animals. Anthrozoos: A Multidisciplinary Journal of the Interactions of People and Animals, 18(1), 3-17. https://doi.org/10.2752/089279305785594289

Stibbe, A. (2012). Animals erased: Discourse, ecology, and reconnection with the natural world. Retrieved from http://eprints.glos.ac.uk/id/eprint/1070

Stibbe, A. (2014). An ecolinguistic approach to critical discourse studies. Critical Discourse Studies, 11(1), 117-128. https://doi.org/10.1080/17405904.2013.845789

Stibbe, A. (2015). Ecolinguistics: Language, ecology and the stories we live by. London: Routledge.

Stibbe, A. (2017). Critical discourse analysis and ecology. In E. Forchtner & M. Reisigl (Eds.), Routledge handbook of critical discourse studies (pp. 497-509). London: Routledge.

Van Dijk, T. (1993). Principles of critical discourse analysis. Discourse and Society, 4(2), 249-283.

Yunker, J., & Liguore, H. (2018). Writing for animals: an anthology for writers and instructors to educate and inspire. Ashland, OR: Ashland Creek Press.




DOI: https://doi.org/10.24071/ijhs.v7i2.6592

Refbacks

  • There are currently no refbacks.


Copyright (c) 2024 Ingrid Andrea Gavilan Tatin

Creative Commons License
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.


Indexed and abstracted in:

 

         

 

IJHS Sinta 3 Certificate (S3 = Level 3)

International Journal of Humanity Studies (IJHShas been nationally accredited Sinta 3 by the Ministry of Education, Culture, Research and Technology of the Republic of Indonesia based on the decree  No. Surat Keputusan 158/E/KPT/2021. Validity for 5 years: Vol 4 No 1, 2020 till Vol 8 No 2, 2024

Creative Commons License

This work is licensed under CC BY-SA.

Creative Commons Attribution-ShareAlike 4.0 International License.

 

p-ISSN: 2597-470X (since 31 August 2017); e-ISSN: 2597-4718 (since 31 August 2017)

Flag Counter

International Journal of Humanity Studies (IJHS) is a scientific journal in English published twice a year, namely in September and March, by Sanata Dharma University, Yogyakarta, Indonesia.

 

Note: The opinions expressed in this publication are those of the authors. They do not purport to reflect the opinions or views of the editorial team or publishers.