EKONOMI HIJAU: PENGEMBANGAN EKONOMI DAN DESAIN KREATIF DAUR ULANG PLASTIK PADA PERKUMPULAN AKSARA YOGYAKARTA

Gregorius Budi Subanar; Baskoro Latu Anurogo; Antonius Budisusila; Gabriella Angela Sitorus; Dhaniel Aryo Nugroho; Maria Griselda Delwella Papur; Ester Amelia Tambun Saribu

doi:10.24071/aa.v8i2.13497

EKONOMI HIJAU: PENGEMBANGAN EKONOMI DAN DESAIN KREATIF DAUR ULANG PLASTIK PADA PERKUMPULAN AKSARA YOGYAKARTA

Gregorius Budi Subanar⁽¹⁾, Baskoro Latu Anurogo⁽²⁾, Antonius Budisusila^(3*), Gabriella Angela Sitorus⁽⁴⁾, Dhaniel Aryo Nugroho⁽⁵⁾, Maria Griselda Delwella Papur⁽⁶⁾, Ester Amelia Tambun Saribu⁽⁷⁾,

(1) Program Doktor Kajian Budaya, Seni, dan Masyarakat, Universitas Sanata Dharma
(2) Program Studi Teknologi Rekayasa Mekatronika, Universitas Sanata Dharma
(3) Sanata Dharma University
(4) Program Studi Ekonomi, Universitas Sanata Dharma
(5) Program Studi Ekonomi, Universitas Sanata Dharma
(6) Program Studi Ekonomi, Universitas Sanata Dharma
(7) Program Studi Ekonomi, Universitas Sanata Dharma
(*) Corresponding Author

Abstract

This community engagement program, conducted by the Institute for Research and Community Service at Sanata Dharma University in collaboration with Aksara Association, aims to strengthen the economic independence of local members by transforming plastic waste into value-added products. Key activities include outreach, technical training, production mentoring, craft-design development, and digital marketing. These initiatives are designed to enhance participants’ skills in creative business management, design innovation, recycling techniques, and online marketing. The program was evaluated using quantitative and qualitative methods. Quantitative assessment relied on participant satisfaction surveys and comparisons between targets and achievements, while qualitative assessment used mentoring records and focus group discussions to examine process quality and collaboration. Results show strong participant enthusiasm, improved knowledge and skills in plastic waste processing, and the successful production of Plastic Wood Composite (PWC) and craft products. Digital marketing also expanded audience reach and boosted sales. The program highlights the value of cross-sector collaboration and sustainable design for strengthening the local green economy.

Keywords

community empowerment; creative economy; green economy; plastic waste recycling; technological innovation

Full Text:

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DOI: https://doi.org/10.24071/aa.v8i2.13497

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