Retno Muljani, Emanuel Sunarto


As a place of conservation, research, education, and entertainment, a museum can support formal educational institutions to introduce kinds of literacy, including local cultural literacy. Local  cultural  literacy in this  study referred to  the knowledge of  wayang ( = puppets) belonging  to Museum Wayang Kekayon Yogyakarta (MWK).  Visitors  to MWK can learn the tangible and intangible aspects of  wayang collections  of  MWK. As a preliminary study of a multi-year research, this study addressed two research questions: 1) what educational functions can be promoted through MWK collections? and 2) what criteria should  promotional media  have  in order to promote MWK? The study implemented hermeneutic approach supported by theories of  Semiotics,   Discourse, Pragmatics, and   Web Usability. Data were collected by browsing the Internet, conducting observations while visiting MWK, interviewing experts on museum, wayang, and semiotics and MWK educators. The findings of the study were 1) the identification of  MWK educational functions  to introduce cultural literacy and other relevant philosophical values, and 2) the CLEAR criteria of effective promotional media to promote  cultural (wayang) literacy in the digital era. The study recommended that fun but meaningful activities should be conducted at MWK, and relevant resources and tools should be provided  and used  to support the  activities.

DOI: https://doi.org/10.24071/ijhs.2018.020104


Local cultural literacy, Promotional media

Full Text:



Blakesley. 2011. Five principles of sentence readability. Writing center siu. Retrieved from http://write.siu.edu/_common/ documents/handouts/five-principles-of-sentence- readability.pdf. on 22 Mei 2016

Cobley, P. 2010. The routledge companion to semiotics (ed.). London: Routledge. pp. 326-327

DuBay, W. 2004. The principles of readability. Impact iInformation. Costa Mesa: Plain Language Services

Hardwick, C. S. (1977) Semiotic and significs (ed.). The correspondence between Charles S. Peirce and Victoria Lady Welby. Bloomington: Indiana University Press.

Hartono, J. 1999 . Analisis & disain sistem informasi: Pendekatan terstruktur teori dan praktek aplikasi bisnis. Yogyakarta: Andi Offset.

Hein, G. E. 2005. The role of museum in society: Education and social action. Materials presented at Seminar for Museum Educators 9 Novemebr 2005 in Finland.

Jeffrey, L. W., Lonnie D. B., & Victor, M. B. 2004. Information system analysis & design methods (6th ed), Irwin.

Juwita, I. A. E. R. 2014. Strategi pemasaran museum wayang Kekayon Yogyakarta dalam meningkatkan jumlah pengunjung. thesis. https://core.ac.uk/display/38683817/tab/similar-list accessed on 20 September 2017.

Pamungkas Y. W. A., Sriwindono, H., dan Polina, A. M., Sistem informasi museum wayang kekayon Yogyakarta berbasis web. in press.

Purnomo, J. 2016. Disain interior museum wayang Yogyakarta. thesis.

https://eprints.uns.ac.id/23539/ accessed on 4 October 2017.

Petrilli, S. 2015. Sign, meaning, and understanding in Victoria Welby and Charles S Pierce. www.journals.uchicago.edu/doi/fu;;/10.1086/679453

Quesenbery, W. 2006. Balancing The 5Es: Usability. http://wqusability.com/articles. accessed on 28 April 2016.

Quesenbery, W. 2006.What Does Usability Mean : Looking Beyond Ease Of Use.http://www.wqusability.com/articles/more-than-ease-of-use.html. accessed on 22 April 2016.

Soetrisno, R. 2008. Wayang sebagai warisan dunia. Surabaya: SIC

Susanto, Irzanti staff.ui.ac.id/system/ files/users/irzanti.../metodesemiotika.pdf

accessed on 28 April 2017.

Welby, V. 1977 [1911] ‘Significs’, in The Encyclopedia Britannica, 11th edn, Vol. XXV. now in C. Hardwick (ed.), Semiotic and Significs. The Correspondence Between Charles S. Peirce and Victoria Lady Welby, Bloomington, IN: Indiana University Press.

www.libweb.surrey.ac.uk accessed on 5 October 2017

www.bbc.co.uk accessed on 6 October 2017


  • There are currently no refbacks.

Indexed and abstracted in:



Creative Commons License

This work is licensed under CC BY-SA.

Creative Commons Attribution-ShareAlike 4.0 International License.


p-ISSN: 2597-470X (since 31 August 2017); e-ISSN: 2597-4718 (since 31 August 2017)

IJHS Journal Vol 1 No 2 publication date: 8 March 2018

Flag Counter

International Journal of Humanity Studies (IJHS) is a scientific journal in English published twice a year, namely in September and March, by Sanata Dharma University, Yogyakarta, Indonesia.